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The Digital Marketing Online Test evaluates candidates in SEO, Google Analytics proficiency, and understanding of LinkedIn and Facebook marketing.
Digital Marketing involves promoting products and services through digital media channels. A Digital Marketing expert is someone who enhances brand engagement on devices like smartphones, tablets, and computers, with a keen focus on the target audience. Their primary responsibilities include generating leads and sales while driving substantial website traffic. The Digital Marketing Online Test serves as a means to evaluate candidates in the following areas: 1. SEO Expertise in Digital Marketing: Assessing the candidate's knowledge and experience in Search Engine Optimization (SEO) within the digital marketing context. 2. Proficiency in Google Analytics: Evaluating the candidate's competence in handling Google Analytics tools. 3. Understanding of LinkedIn and Facebook Marketing: Gauging the candidate's understanding and knowledge of marketing on platforms like LinkedIn and Facebook.